WordPress 3.0 Released
June 23, 2010 – 11:09 am | No Comment

Apologies to our readers for not having posted in a while. We are working hard on another very exciting project! Watch this space.
WordPress 3.0 “Thelonious” (named in honor of jazz giant Thelonious Monk) has just been …

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WordPress 3.0 Released
June 23, 2010 – 11:09 am | No Comment
WordPress 3.0 Released

Apologies to our readers for not having posted in a while. We are working hard on another very exciting project! Watch this space.
WordPress 3.0 “Thelonious” (named in honor of jazz giant Thelonious Monk) has just been …

How retailers can use social media for marketing
May 12, 2010 – 10:30 am | No Comment
How retailers can use social media for marketing

Are independent retailers missing the social media train?  Many firms are putting a lot of effort in social media but independent retailers are slower to pick up the trend. However this form of online customer …

A great copywriter is invaluable…
May 10, 2010 – 1:58 pm | No Comment
A great copywriter is invaluable…

Yes a great copywriter is invaluable, especially if he/she is creative and has a deep understanding of brand.
Meet Mike. He’s our word guy.
He’s a bit more than that too.

Need I say more?

A GOOD RESULT ON ELECTION NIGHT FOR SOCIAL GLOO
May 7, 2010 – 12:12 pm | No Comment
A GOOD RESULT ON ELECTION NIGHT FOR SOCIAL GLOO

We’re a pretty liberal bunch in Social Gloo. Being open-minded about new ways to connect with people and new ideas about how things could work differently is what we’re all about.
Which is why we jumped …

WHY NIKE HAD NO CHOICE BUT TO STAND BY TIGER WOODS
April 16, 2010 – 10:20 am | One Comment
WHY NIKE HAD NO CHOICE BUT TO STAND BY TIGER WOODS

‘Oh no’, you’re probably thinking, ‘another post about Tiger Woods.’
Fear not. This is not about his many and much reported transgressions. This is my theory about why Nike has stood by him and why they …

Nestlé – what can brands learn from this fiasco
March 22, 2010 – 4:45 pm | 10 Comments
Nestlé – what can brands learn from this fiasco

Nestlé might be in the middle of a PR crisis thanks to Greenpeace, but some of its biggest issues this week have come from its response through social media.
Last week Greenpeace launched a full-on attack …

Online marketing techniques are important for printing companies
March 22, 2010 – 9:38 am | 2 Comments
Online marketing techniques are important for printing companies

I recently met Andy Clayton through our @simplybusiness twitter. He manages two stores – Newark and Lincoln – within the Printing.com empire. Andy talked about his strategy about opportunities for using social media to communicate …

Twitter One Year On – what I have learned (@nicofell)
March 11, 2010 – 10:16 am | One Comment
Twitter One Year On – what I have learned (@nicofell)

Below is a great blog post from an old school pal that I recently reconnected with on Twitter:
Having been on Twitter for a year, I thought I should mark the occasion with a short post on …

Book Review: “Crush It! Why Now Is the Time to Cash in on Your Passion”
March 3, 2010 – 10:46 am | 2 Comments
Book Review: “Crush It! Why Now Is the Time to Cash in on Your Passion”

CRUSH IT! a book by Gary Vaynerchuk is a timely and visionary look at personal branding and the direction social media is headed in terms of promoting one’s product or service.
Gaining fame for building a …

AJBombers Interview – how a small business can use social media
February 25, 2010 – 2:14 pm | 3 Comments
AJBombers Interview – how a small business can use social media

“Voted Milwaukee’s best new burger joint, smoke free and loads of p-nut bombs. Where everybody knows your name, well, at least your twitter name.” (AJBomber’s Twitter Bio)
Joe Sorge (pictured left) is co-owner  of …