I have been following Chris Brogan on Twitter for over a year and I love his style and the information he imparts to the world.  When I read his tweet that he was releasing his book Trust Agents (co-authored by Julien Smith) i was straight on to Amazon to order my copy.

Chris Brogan is ahead of the game, really at the forefront of social networking and using social media to grow influence.  A Trust Agent is someone who spreads influence far and wide and someone who people look to for advice.  You need to become a Trust Agent in your field of business.  Chris shows us how to use the web and online tools to build our influence and spread it to a much wider audience.  The traditional methods of promotion and advertising are losing their effective in the new world of web 2.0 – Trust Agents gives us the formula to succeed.

If you are reading this website you are probably already a bit of a Trust Agent. You probably “get it”.  Get what? That you can’t go on shoving advertising down people’s throats.  You have to be more subtle – build trust, and once it’s built keep it.  That’s real influence, that’s being a Trust Agent.

Buy the book, have a read.  You may already know and be using some of the advice in it but I can guarantee you that there’s a lot of thought provoking material in it that you don’t know.  It’s an easy read, it’s not heavy and it’s a great reminder of what is required to succeed in social networking.  One of the problems people have is being consistent and having the patience to succeed.  It takes a long time and dedication but it’s good fun and opens doors.  Reading this book will keep you right on track.

My Rating 5 Stars