This story is originally from Mashable one of my favourite sites.

The story is a good example of how a company is leveraging the power of social media to promote a product and create a lot of buzz on Twitter and other social networks.

Ford have started the Fiesta Movement and essentially put the responsibility of what would normally be an expensive traditional ad campaign into the hands of bloggers, twitter users, youtubers etc.

Here are some numbers:

- 4.3 million YouTube views thus far
- 500,000+ Flickr views
- 3 million+ Twitter impression
- 50,000 interested potential customers, 97% of which don’t own a Ford currently.

Below is one such example:

Read the whole post over at Mashable