Apple have always had a knack of making their products desirable. Whether its the fact that their products look beautiful or that they perform brilliantly, they always seem to have us consumers wanting their next must have device.

Their latest bit of business is another stroke of genius. After lifting their exclusivity deal with O2, Orange and now Vodafone will now be able to sell the much coveted iPhone 3GS as well as the 3G as soon as November of this year. This means Apple will be getting a lot of publicity in the run up to Christmas when the inevitable price war ensues.