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Reviewing our reading on social media. There are a lot of books out there and we read a lot so we thought we would share.
In a book entitled “What Would Google Do?” Jeff Jarvis has written a compelling book on how Google has used the internet to impact culture, marketing, and advertising. The phenomenal success and rapid growth of this company is integral in his using Google as a model. Trends are also identified…customers are now in charge, the mass market has been replaced by a mass of niches. The economy shift from one of scarcity to one of abundance is eye opening. Openness is a key to internet success. Networks, and the platforms upon which they are built, enable customers and users to create products, businesses, communities, and networks of their own. Ultimately, it’s NOT about Google though, it’s about YOU. That is exciting news to me…we too can become internet giants and pursue our dreams and visions, reaching incredible success by following some basic tenets.
The author says that those reaching pinnacle success utilizing the internet, see the world differently than the average person. Mark Zuckerberg of Facebook, Craig Newmark of Craigslist, Jimmy Wales co-founder of Wikipedia, Jeff Bezos of Amazon, Kevin Rose creator of Digg, are just a few examples of innovative thinking.
Jeff Jarvis offers further advice, especially for those in business. Adages such as “your worst customer is your best friend” or “your best customer is your partner” are food for thought. Google yourself. You need a search presence. Use blog search engines such as Technorati, Icerocket, Blogpulse, YouTube, Twitter, Facebook. Blog, interact with bloggers, enable customers to critique and share ideas…it’s all about people and making new connections and developing relationships! The author tells us to do what we do best and link to the rest, as the link brings forth specialization and fosters collaboration and demand for high quality.
One of the authors’ most prolific statements is that Google has spawned a new business model of FREE! In order to be truly competitive today, offer as many free services as possible, because that is impossible to compete against. Build a following, maximizing value, and later profits thru advertising will come.
Jeff Jarvis uses the prime example of a retailer, Gary Vaynerchuk, who used many of the lessons illustrated in this book to grow and propel his wine merchant business to huge success. With branding and online positioning, an internet empire was built.
The last several chapters of this fascinating book are used with examples of what other industries could be like if they modeled Google. The airline industry, manufacturing, education, cable and telephone, real estate, etc. are all given a new future with innovation and change, Googlethink style.
Jarvis concludes his book by saying this is only the beginning, an exciting future awaits in the Google era. Are you thinking of how to make your company better, develop new products, offer better value to your customers? I’m wondering about mine, how to employ Googlethink in my business model, and using such an innovative mindset to reach new pinnacles of achievement.
An important update for Joomla 1.5 has been released.
The update called ‘Wojmamni ama busani’ is the first update in 6 months and includes various security patches and bug fixes. See details below. It is vital …
Joomla and Drupal are not just blogging platforms anymore. Communities are springing up all over the place on the web, and platforms for creating them are not necessarily keeping pace. Two platforms that …
Google have just updated their Local Business Center offering to provide a facility for users to post to their place page. So, for example, if you have an event coming up or some sort …
People keep asking me about cloud computing.
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Microsoft finally set to make its name in the mobile phone market with two self branded phones. Up until now their only involvement has been through the windows mobile OS, which came on strong and …
Google has released a new version of Google Personalized Search, this time in a format intended to constantly monitor what people select from search results and shape future queries based on their choices.
Is this …
Supermarket giant Tesco has joined a growing number of UK firms offering Apple’s popular iPhone.
OK trying not to sound negative here but sometimes people write the biggest load of rubbish on Facebook. Did I succeed? Probably not but who cares! No one cares what you had for dinner! At …
What puts you off a blog?
For me it’s spelling mistakes. Reading an article that contains spelling mistakes just says to me the blogger didn’t spend much time on it and didn’t check it before hitting …
If you’re anyway serious about using search engine optimisation (SEO) to promote your website then you will no doubt be doing things like…